The Psychology of User Interface Design

Great design goes beyond aesthetics—it understands and leverages human psychology to create intuitive and engaging user experiences.

Cognitive Load Principles

Minimizing cognitive load is essential for keeping users engaged. When interfaces are intuitive, users can focus on their tasks rather than learning how to use the application.

Color Psychology in UI

Colors evoke emotions and influence user behavior. Understanding color psychology helps designers create interfaces that guide users naturally through workflows.